Master's Degree in Marketing and Consumer Behaviour

Field(s) of education and training (ISCED-F)

• Marketing and advertising (0414)

Main focus

; This master’s programme provides students with the knowledge and skills to do the following: (1) optimise the capacity to organise and plan in the marketing sphere; (2) acquire oral and written communication skills; (3) acquire advanced-level knowledge of marketing research methodologies; (4) improve capabilities in managing and using information; (5) improve personal capacity for critical reasoning, self-appraisal, and problem-solving in the marketing sphere; (6) engage in empathy, non-verbal communication, and business negotiation; (7) apply the concepts, theories and models of consumer behaviour to multidisciplinary contexts; (8) apply knowledge of marketing strategy development; (9) draw up plans and projects and write scientific articles for application in academic and professional spheres; (10) understand how emerging trends in technological

Competences

Students that have completed the second cycle have the following competencies: – Have demonstrated knowledge and understanding that is founded upon a basis or opportunity for originality in developing and/or applying ideas, often within a research context. – Can apply their acquired knowledge and understanding, and problem solving abilities in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their field of study. – Have the ability to integrate knowledge and handle complexity, and formulate judgments with incomplete or limited information, but that include reflecting on social and ethical responsibilities linked to the application of their knowledge and judgments. – Can communicate their conclusions, and the knowledge and rationale underpinning these, to specialist and non-specialist audiences clearly and unambiguously. – Have the learning skills to allow them to continue to study in a manner that may be largely self-directed or autonomous.

Name of title awarded in original language

Máster Universitario en Marketing y Comportamiento del Consumidor

Qualification requirements

60 minimum credits

Specialisation name

– No Specialisation

Admission information

Specific admission requirements

Students with a mother tongue other than Spanish will be required to have a sufficient command of the Spanish language.