Master's Degree in Market Research Technologies and Marketing

Main focus

; Graduates of this master’s programme will have a solid understanding of the tendencies derived from the technological innovation used in problem solving in market research and marketing. They will know how to apply theories of cultural values to the traditional market as well as to the online market. Graduates will be capable of applying intelligent devices to business efficiency. They will also be able to find sensor open data and use technologies for their processing in the existing legal framework. They will also know how to use efficiency metrics in social networks for corporate decision-making. Graduates will be able to use computational tools to solve problems pertaining to commercial research and they will know how to apply the Service Oriented Architecture (SOA) paradigm to a business. Finally, graduates will be capable of developing corporate strategies for mobile marketing in real time and be able to design rapid response structures for the marketing strategy.

Competences

Students that have completed the second cycle have the following competencies: – Have demonstrated knowledge and understanding that is founded upon a basis or opportunity for originality in developing and/or applying ideas, often within a research context. – Can apply their acquired knowledge and understanding, and problem solving abilities in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their field of study. – Have the ability to integrate knowledge and handle complexity, and formulate judgments with incomplete or limited information, but that include reflecting on social and ethical responsibilities linked to the application of their knowledge and judgments. – Can communicate their conclusions, and the knowledge and rationale underpinning these, to specialist and non-specialist audiences clearly and unambiguously. – Have the learning skills to allow them to continue to study in a manner that may be largely self-directed or autonomous.

Name of title awarded in original language

Máster Universitario en Tecnologías para la Investigación de Mercados y Marketing

Qualification requirements

60 minimum credits

Specialisation name

– No Specialisation

Admission information

Specific admission requirements

Students with a mother tongue other than Spanish will be required to have a Spanish B2 level or higher, according to the Common European Framework of Reference for Languages.