General information
Academic year: 2021/2022
Year of study: 4th Year
Teaching period 1st Semester
Course type Elective
Language(s) of instruction Spanish
Mode of delivery: Face-to-face
Credits (ECTS): 6
School/Faculty:
Faculty of Economics and Business / Granada campus
Guía docente
Course content (descriptors)
- marketing research
- market research process
- qualitative and quantitative research
- sampling and scales of measurement
- univariate and bivariate analysis
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